Caricamento
JS![]()
author
John Sculley
John Sculley is an American-born entrepreneur and former CEO of both PepsiCo and Apple. He is known for driving Apple’s revenue from $800 million to more than $8 billion during his...visualizza altroJohn Sculley is an American-born entrepreneur and former CEO of both PepsiCo and Apple. He is known for driving Apple’s revenue from $800 million to more than $8 billion during his tenure, as well as introducing the highly effective Pepsi Challenge, a tactic that increased PepsiCo’s market dominance against Coca-Cola during the infamous Cola Wars. Sculley is considered one of the world’s foremost experts in disruptive marketing strategies, and is a frequent speaker on this topic. He is currently invested in several start-ups in the tech and healthcare industries.visualizza meno