Join us as we discuss digital fundraising for non-profit organizations with Jodie. In this episode, we cover essential strategies, including A/B testing in emails, segmenting your audience, and tracking KPIs. We also explore scaling existing strategies with Blackbaud Luminate and provide concrete examples of successful and failed fundraising campaigns. Jodie Ou is a communications and fundraising professional. She has 5+ years of experience managing projects and stakeholders across non-profit, retail, and marketing industries.As a Digital Fundraising Consultant at Doing Good Digital, Jodie works with esteemed non-profits across North America to elevate and maintain their digital fundraising practices with the goal of raising funds and awareness to support their unique missions. ➡️ Reach out to JodieEmail: jodie@doinggoodagency.com➡️ Blog posts and resources on fundraising from Doing Good Digital:https://www.doinggoodagency.com/➡️ Connect with Jodie on LinkedIn-----------------------------------LEAVE US A REVIEW:Did you enjoy the episode? You can rate and leave us a review here. Your feedback would be valuable and help the growth of our podcast.LISTENER SURVEY:Share your thoughts on the podcast hereNON-PROFITS IN PUGET SOUND:Tell us about your Project Management needs. We will connect you with an experienced volunteer Project Manager: https://forms.office.com/r/uTKt9gRXXdPROJECT MANAGERS:Become a part of our Project Management community: https://forms.office.com/r/f7d14Zim3LFOLLOW & SUBSCRIBE:@Everything Non-Profit on Apple Podcasts/ Spotify/ Amazon Music/ Radio Public@PugetSoundProjectManagementVolunteers on LinkedInHOSTS:➡️ Connect with Carmen on LinkedIn➡️ Connect with Kayla on LinkedInEmail: puget.Info@pmv.org