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Jonah Berger
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The...visualizza altroJonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He’s been named one of Fast Company’s most creative people in business and millions of copies of his books are in print in dozens of languages around the world.visualizza meno
Libri di Jonah Berger
Contagious: Why Things Catch On Magic Words Valutazione: 0 su 5 stelle0 valutazioniThe Catalyst: How to Change Anyone's Mind Valutazione: 4 su 5 stelle4/5Invisible Influence: The Hidden Forces that Shape Behavior Valutazione: 4 su 5 stelle4/5
Audiolibri di Jonah Berger
Magic Words Valutazione: 5 su 5 stelle5/5The Catalyst: How to Change Anyone's Mind Valutazione: 5 su 5 stelle5/5Contagious: Why Things Catch On Valutazione: 4 su 5 stelle4/5Invisible Influence: The Hidden Forces that Shape Behavior Valutazione: 4 su 5 stelle4/5