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Philip Kotler
Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Widely acknowledged as the ...visualizza altroPhilip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Widely acknowledged as the world's foremost expert on strategic marketing, Professor Kotler is also a classically trained economist. He earned his Master's in Economics at the University of Chicago under the famed Nobel laureate Milton Friedman, who represented free-market thinking. He went on to pursue his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking. "Many economists are not aware that the field of marketing originated as an economics discipline," Kotler observes. In his latest book, CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System (AMACOM; April 2015), he draws on his outstanding background in economics, as well as his esteemed knowledge of marketing, to offer unique insights into the inner workings of capitalism. "Capitalism, management, and marketing must be joined in a comprehensive framework to understand marketplace developments and impacts," Kotler contends. "I hope this book achieves that goal." Throughout his career, Dr. Kotler has received numerous honors and awards. He claims 22 Honorary Degrees, including five from Schools of Economics: Athens School of Economics (1995), Cracow School of Economics (1998), Budapest School of Economic Science (2001), Academy of Economic Studies in Bucharest (2005), and Plekhanov Russian Academy of Economics in Moscow (2014). In a Financial Times survey of leading global executives, Philip Kotler ranked fourth among the most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch. He was also ranked the sixth most influential business thinker, following Gary Hamel, Thomas L. Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner, by the Wall Street Journal. Voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking, he has been recognized with a Distinguished Marketing Educator Award from the American Marketing Association and a Distinguished Educator Award from The Academy of Marketing Science. On his 75th birthday, Professor Kotler was honored with a commemorative postage stamp from Indonesia. Philip Kotler has consulted for IBM, General Electric, ATT, Honeywell, Bank of America, Merck, and other organizations on marketing strategy, planning, and organization. He has advised governments on how to develop and position the skills and resources of their companies for global competition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science, and the Journal of Business Strategy. He has also authored over 50 books on all aspects of marketing, including Marketing Management, the most widely used marketing textbook in graduate business schools worldwide, now in its 15th edition. Professor Kotler did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.visualizza meno
Libri di Philip Kotler
Marketing 6.0: The Future Is Immersive Marketing 5.0: Technology for Humanity Valutazione: 4 su 5 stelle4/5Marketing 4.0: Moving from Traditional to Digital Valutazione: 4 su 5 stelle4/5HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Valutazione: 4 su 5 stelle4/5Market Your Way to Growth: 8 Ways to Win Valutazione: 4 su 5 stelle4/5Marketing 3.0: From Products to Customers to the Human Spirit Valutazione: 4 su 5 stelle4/5Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Valutazione: 4 su 5 stelle4/5Kotler On Marketing: How To Create, Win, and Dominate Markets Valutazione: 5 su 5 stelle5/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Valutazione: 0 su 5 stelle0 valutazioniBRAND sense: Sensory Secrets Behind the Stuff We Buy Valutazione: 4 su 5 stelle4/5Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Valutazione: 4 su 5 stelle4/5
Audiolibri di Philip Kotler
HBR's 10 Must Reads on Sales Valutazione: 5 su 5 stelle5/5Marketing 4.0: Moving from Traditional to Digital Valutazione: 4 su 5 stelle4/5Marketing 5.0: Technology for Humanity Valutazione: 4 su 5 stelle4/5Marketing 6.0: The Future Is Immersive Valutazione: 4 su 5 stelle4/5HBR's 10 Must Reads on Strategic Marketing Valutazione: 5 su 5 stelle5/5Audio Branding: Using Sound to Build Your Brand Valutazione: 5 su 5 stelle5/5Market Your Way to Growth: 8 Ways to Win Valutazione: 4 su 5 stelle4/5Chaotics: The Business of Managing and Marketing in The Age of Turbulence Valutazione: 4 su 5 stelle4/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Valutazione: 0 su 5 stelle0 valutazioniConfronting Capitalism: Real Solutions for a Troubled Economic System Valutazione: 4 su 5 stelle4/5Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Valutazione: 5 su 5 stelle5/5