Cristina Longo is an Associate Professor of Business Economics and Management at the University of Catania where she teaches Innovation Management, Tourism Management, and Principles of Management....visualizza altroCristina Longo is an Associate Professor of Business Economics and Management at the University of Catania where she teaches Innovation Management, Tourism Management, and Principles of Management. She was a Canon Foundation in Europe 2021 Research Fellow at Institute Advanced Studies (IAS) and Graduate School of Environment, Yokohama National University, Japan. Her research interests focus on the topics of innovation management, entrepreneurship, and strategy.visualizza meno