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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...visualizza altroChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.visualizza meno
Libri di Christopher Lochhead
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Valutazione: 4 su 5 stelle4/5Position Yourself Or Be Positioned: The Personal Category Design Playbook Valutazione: 0 su 5 stelle0 valutazioniWriter Business Models: How Writers, Creators, And Thought Leaders Monetize Valutazione: 5 su 5 stelle5/5Category Design 101: End Of Year 2022 Q&A Valutazione: 0 su 5 stelle0 valutazioniHow To Create A Category As A Small "e" Entrepreneur Valutazione: 0 su 5 stelle0 valutazioniLiving Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Valutazione: 0 su 5 stelle0 valutazioniEngineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future Valutazione: 5 su 5 stelle5/5Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom Valutazione: 3 su 5 stelle3/5The Category Design Scorecard Valutazione: 0 su 5 stelle0 valutazioniThe Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks) Valutazione: 0 su 5 stelle0 valutazioni
Audiolibri di Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Valutazione: 5 su 5 stelle5/5