E-book

How To Create A Category As A Small "e" Entrepreneur

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Writer Business Models: How Writers, Creators, And Thought Leaders Monetize

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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content

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Position Yourself Or Be Positioned: The Personal Category Design Playbook

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Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom

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Category Design 101: End Of Year 2022 Q&A

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The Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea

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The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)

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Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future

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Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

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The Category Design Scorecard

Audiolibro

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth